Head-to-Head Comparison

ActiveCampaign vs ConvertKit

Comparing two top contenders in marketing. Find out which tool matches your needs.

A

ActiveCampaign

4.6
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C

ConvertKit

4.6
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At a Glance

Feature
ActiveCampaign
ConvertKit
Pricing Model
subscription
freemium
Starting Price
Subscription based
Free
Rating
4.6
4.6
Reviews
3200
3100
A

ActiveCampaign Pros & Cons

Pros

  • Powerful and flexible automation capabilities
  • High deliverability rates for emails
  • Integrated CRM and messaging features
  • Extensive deep data integrations
  • Scalable for growing businesses

Cons

  • Features can be overwhelming for beginners
  • Interface can be slow at times
  • Reporting interface has a learning curve
C

ConvertKit Pros & Cons

Pros

  • Incredibly easy to use
  • High deliverability rates
  • Creator Network helps grow lists organically
  • Built-in commerce tools for selling digital goods
  • Excellent free plan for up to 1,000 subscribers

Cons

  • Basic email design options (no drag-and-drop)
  • Limited reporting compared to enterprise tools
  • Support can be slow on lower tiers

Our Verdict

If you prioritize Powerful and flexible automation capabilities, then ActiveCampaign is the winner. However, for teams needing Incredibly easy to use, we recommend ConvertKit.