Head-to-Head Comparison
ActiveCampaign vs Drip
Comparing two top contenders in marketing. Find out which tool matches your needs.
At a Glance
Feature
ActiveCampaign
Drip
Pricing Model
subscription
subscription
Starting Price
Subscription based
Subscription based
Rating
Reviews
3200
900
A
ActiveCampaign Pros & Cons
Pros
- • Powerful and flexible automation capabilities
- • High deliverability rates for emails
- • Integrated CRM and messaging features
- • Extensive deep data integrations
- • Scalable for growing businesses
Cons
- • Features can be overwhelming for beginners
- • Interface can be slow at times
- • Reporting interface has a learning curve
D
Drip Pros & Cons
Pros
- • Deep integration with ecommerce data
- • Beautiful, modern user interface
- • Powerful revenue attribution reporting
- • Excellent pre-built templates for abandoned carts
- • Handles both Email and SMS in one platform
Cons
- • Can be pricey for businesses with large lists
- • Features may be excessive for non-ecommerce businesses
- • Reporting can be slow on very large accounts
Our Verdict
If you prioritize Powerful and flexible automation capabilities, then ActiveCampaign is the winner. However, for teams needing Deep integration with ecommerce data, we recommend Drip.