Head-to-Head Comparison
ActiveCampaign vs HubSpot
Comparing two top contenders in marketing. Find out which tool matches your needs.
At a Glance
Feature
ActiveCampaign
HubSpot
Pricing Model
subscription
freemium
Starting Price
Subscription based
Free
Rating
Reviews
3200
978
A
ActiveCampaign Pros & Cons
Pros
- • Powerful and flexible automation capabilities
- • High deliverability rates for emails
- • Integrated CRM and messaging features
- • Extensive deep data integrations
- • Scalable for growing businesses
Cons
- • Features can be overwhelming for beginners
- • Interface can be slow at times
- • Reporting interface has a learning curve
H
HubSpot Pros & Cons
Pros
- • Comprehensive free tier available
- • Integrates marketing, sales, and service data
- • User-friendly interface
- • Extensive documentation and academy resources
- • Large ecosystem of third-party integrations
Cons
- • Higher tiers can be costly
- • Advanced functionality restricted to paid plans
- • Configuration may require implementation time
Our Verdict
ActiveCampaign is the specialist choice for advanced email automation, offering more granular triggers and lower pricing for high-volume senders.
HubSpot is best if you want a complete ecosystem (CRM, CMS, Service) in one place.