Head-to-Head Comparison

ConvertKit vs Webflow

Comparing two top contenders in marketing. Find out which tool matches your needs.

C

ConvertKit

4.6
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W

Webflow

4.8
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At a Glance

Feature
ConvertKit
Webflow
Pricing Model
freemium
freemium
Starting Price
Free
Free
Rating
4.6
4.8
Reviews
3100
2150
C

ConvertKit Pros & Cons

Pros

  • Incredibly easy to use
  • High deliverability rates
  • Creator Network helps grow lists organically
  • Built-in commerce tools for selling digital goods
  • Excellent free plan for up to 1,000 subscribers

Cons

  • Basic email design options (no drag-and-drop)
  • Limited reporting compared to enterprise tools
  • Support can be slow on lower tiers
W

Webflow Pros & Cons

Pros

  • Design freedom without coding
  • Produces clean, semantic, and fast code
  • Built-in CMS is highly flexible
  • Excellent hosting infrastructure (AWS)
  • Strong community and Webflow University resources

Cons

  • Steep learning curve for non-designers
  • Pricing can be complex (site plans vs workspace plans)
  • E-commerce features are less robust than dedicated platforms

Our Verdict

If you prioritize Incredibly easy to use, then ConvertKit is the winner. However, for teams needing Design freedom without coding, we recommend Webflow.