Head-to-Head Comparison
Customer.io vs Drip
Comparing two top contenders in marketing. Find out which tool matches your needs.
At a Glance
Feature
Customer.io
Drip
Pricing Model
subscription
subscription
Starting Price
Subscription based
Subscription based
Rating
Reviews
410
900
C
Customer.io Pros & Cons
Pros
- • Extremely flexible data model
- • Robust visual workflow editor
- • Handles complex logic and branching easily
- • Great for tech-savvy marketers and developers
- • Reliable deliverability
Cons
- • Requires technical setup for data integration
- • No built-in landing page builder
- • Email editor is less drag-and-drop friendly than some competitors
D
Drip Pros & Cons
Pros
- • Deep integration with ecommerce data
- • Beautiful, modern user interface
- • Powerful revenue attribution reporting
- • Excellent pre-built templates for abandoned carts
- • Handles both Email and SMS in one platform
Cons
- • Can be pricey for businesses with large lists
- • Features may be excessive for non-ecommerce businesses
- • Reporting can be slow on very large accounts
Our Verdict
If you prioritize Extremely flexible data model, then Customer.io is the winner. However, for teams needing Deep integration with ecommerce data, we recommend Drip.