Head-to-Head Comparison
Drip vs Customer.io
Comparing two top contenders in marketing. Find out which tool matches your needs.
At a Glance
Feature
Drip
Customer.io
Pricing Model
subscription
subscription
Starting Price
Subscription based
Subscription based
Rating
Reviews
900
410
D
Drip Pros & Cons
Pros
- • Deep integration with ecommerce data
- • Beautiful, modern user interface
- • Powerful revenue attribution reporting
- • Excellent pre-built templates for abandoned carts
- • Handles both Email and SMS in one platform
Cons
- • Can be pricey for businesses with large lists
- • Features may be excessive for non-ecommerce businesses
- • Reporting can be slow on very large accounts
C
Customer.io Pros & Cons
Pros
- • Extremely flexible data model
- • Robust visual workflow editor
- • Handles complex logic and branching easily
- • Great for tech-savvy marketers and developers
- • Reliable deliverability
Cons
- • Requires technical setup for data integration
- • No built-in landing page builder
- • Email editor is less drag-and-drop friendly than some competitors
Our Verdict
If you prioritize Deep integration with ecommerce data, then Drip is the winner. However, for teams needing Extremely flexible data model, we recommend Customer.io.