Baremetrics

Overview

Baremetrics is a metrics platform that prioritizes transparency and design. It was one of the early tools to focus on making SaaS analytics visually accessible. Beyond reporting numbers, it includes tools like “Recover,” which helps businesses attempt to recover failed credit card payments.

Key Features

Recover

This automated dunning solution sends emails to customers whose credit card payments have failed. It includes customizable forms to update payment info. The feature is designed to help reclaim revenue that might otherwise be lost due to payment failures.

Cancellation Insights

When a customer churns, Baremetrics automates the process of asking “Why?” via email. It aggregates these reasons, simplying the analysis of whether customers are leaving due to price, missing features, or support issues.

Trial Insights

For businesses with free trials, this feature monitors conversion rates and engagement. It helps identify which trial marketing channels are producing paying customers.

Open Benchmarks

Baremetrics runs a program called “Open Startups,” where companies can opt to share their metrics publicly. This provides aggregated benchmark data, allowing users to view how their churn or growth compares to other companies in similar revenue brackets.

Pricing

Pricing and plan details may change over time. The information below reflects the general structure of Baremetrics’ plans.

• Metrics: The core analytics product, priced based on growing MRR levels.
• Recover: An add-on product for dunning and payment recovery.
• Cancellation Insights: An add-on for automated churn surveys.

Who Should Use Baremetrics?

Ideal for:

• Stripe-first SaaS businesses.
• Founders who value design and simplicity.
• Teams needing automated payment recovery (Dunning).
• Companies wanting to participate in public metrics sharing.

Verdict

Baremetrics offers a design-centric solution in the metrics space. While it may offer different raw data manipulation capabilities compared to competitors, its “Recover” feature provides a mechanism for revenue recovery. It positions analytics as a tool for both reporting and active churn reduction.

Rating: 4.6/5 - Analytics with a focus on churn reduction.