ChartMogul

Overview

ChartMogul addresses the complexity of calculating SaaS metrics. Instead of maintaining spreadsheets to track Monthly Recurring Revenue (MRR), Churn, and Customer Lifetime Value (LTV), businesses connect ChartMogul to their billing system. It automates the cleaning, normalization, and visualization of this data, providing a real-time view of subscription business health.

Key Features

Automated Metrics

ChartMogul handles various scenarios of subscription billing—like prorations, refunds, and timezone differences—to produce reliable MRR, ARR, and churn numbers for finance teams.

Cohort Analysis

Understanding how customer retention changes over time is critical for SaaS. ChartMogul’s cohort tables allow businesses to visualize retention rates by signup month, helping identify if product changes are affecting customer longevity.

Segmentation

Users can filter revenue data by various attributes (e.g., plan, marketing channel, region). This helps answer questions about churn rates across different customer segments or LTV by marketing channel.

Revenue Recognition

For larger companies, ChartMogul offers features to assist with compliance with accounting standards (ASC 606), helping to distinguish between billed revenue and recognized revenue.

Pricing

Pricing and plan details may change over time. The information below reflects the general structure of ChartMogul’s plans.

• Launch: A free plan for startups with less than a certain amount of MRR.
• Scale: Paid plan based on MRR volume, unlocking advanced segmentation and data retention.
• Volume: Custom pricing for large enterprises with high transaction volumes.

Who Should Use ChartMogul?

Ideal for:

• B2B and B2C SaaS companies.
• Subscription box businesses.
• Membership sites.
• Founders preparing for fundraising and due diligence.

Verdict

ChartMogul is a widely used solution for subscription analytics. Its ability to turn raw billing data into actionable strategic insights makes it a key tool for recurring revenue businesses. The free tier offers significant value for early-stage startups.

Rating: 4.7/5 - A robust platform for SaaS revenue analytics.