ConvertKit

Overview

ConvertKit (soon to be known as Kit) was born out of frustration with complex, expensive email tools. It stripped away the bloated features of other platforms effectively focusing on what matters for creators: getting emails into inboxes and selling products. It champions “plain text” style emails which feel more personal and often perform better than image-heavy newsletters.

Key Features

Visual Automations

The platform automates the subscriber journey using a clear visual map. You can easily set up “if-this-then-that” rules, such as “If a user buys Product A, tag them as ‘Customer’ and stop sending them the sales pitch.”

The Creator Network

A unique growth feature where creators can recommend other newsletters to their subscribers after sign-up. This acts as a collaborative growth engine, allowing users to gain subscribers passively from other creators in the ecosystem.

Commerce

ConvertKit allows users to sell digital products, memberships, and paid newsletters directly without needing a separate website or checkout tool. This lowers the barrier to entry for monetization.

Subscriber Tagging

Instead of multiple messy lists, ConvertKit uses a single database of subscribers organize by tags and segments. This keeps the data clean and makes targeting specific groups intuitive.

Pricing

Pricing and plan details may change over time. The information below reflects the general structure of ConvertKit’s plans.

• Newsletter: Free for up to 10,000 subscribers with basic features (no automation).
• Creator: Unlocks automated sequences and visual builders.
• Creator Pro: Advanced reporting, subscriber scoring, and Facebook Custom Audiences integration.

Who Should Use ConvertKit?

Ideal for:

• Bloggers, authors, and YouTubers.
• Coaches and course creators.
• Musicians and podcasters.
• Solo entrepreneurs building an audience.

Verdict

ConvertKit is a leading platform for the “creator economy.” It removes the technical headaches of email marketing, allowing creators to focus on writing and selling. While it lacks the visual design flair of some competitors, its focus on deliverability and automation makes it a highly effective revenue driver.

Rating: 4.6/5 - An email platform optimized for creators.