Drip

Overview

Drip positions itself not just as an email tool, but as an “Ecommerce Revenue Engine.” It is designed to solve the specific problems of online stores: recovering abandoned carts, winning back lapsed customers, and increasing customer lifetime value (LTV). It pulls in rich data from your store—what people viewed, what they bought, and when they bought it—to power hyper-relevant marketing.

Key Features

Ecommerce Workflows

Drip comes pre-loaded with best-practice automation templates. With a few clicks, a store can activate a “Welcome Series,” “Abandoned Cart,” or “Post-Purchase Upsell” sequence that is triggered by real-time store data.

Deep Segmentation

Because Drip knows every action a customer takes on your site, you can create segments like “Customers who bought X but not Y,” or “VIPs who have spent over $500 this year.” This allows for highly targeted promotions.

Visual Builder

The point-and-click email builder makes it easy to design on-brand, shoppable emails. You can drag and drop product blocks that automatically pull images and prices from your store catalog.

Revenue Analytics

Drip doesn’t just track open rates; it tracks dollars. The dashboard shows exactly how much revenue each email campaign or automation generated, giving marketers a clear ROI picture.

Pricing

Pricing and plan details may change over time. The information below reflects the general structure of Drip’s plans.

• Email: Pricing based on list size, includes unlimited email sends and all features.
• Email + SMS: Adds SMS credits to the base plan for multi-channel marketing.
• Enterprise: Custom volume pricing for massive brands.

Who Should Use Drip?

Ideal for:

• Direct-to-Consumer (DTC) brands.
• Shopify, WooCommerce, and Magento store owners.
• Marketing agencies focused on ecommerce.
• Brands selling high-volume physical goods.

Verdict

For online retailers, Drip is often a strong choice compared to generic email tools. Its focus on ecommerce data means it can help automate revenue-generating tasks. While it is less versatile for B2B or content businesses, it is a formidable tool for anyone selling products online.

Rating: 4.5/5 - A powerful engine for ecommerce growth.